Gamified app promoting active travel to school

Image source: Jon Skille Amundsen

Overview

The smartphone app gamifies the collection of road safety data with the aim of encouraging children to walk and cycle to school, while improving the city’s walking infrastructure and reducing car use. The app “casts” primary-school age users as secret agents who compile and send reports of their everyday journey to school. The data collected through the app helps identify hazardous areas and informs the development of safer routes for walking and cycling. Through gamification, the app engages children in the process of creating safer roads and supports the development of healthy habits at a young age.

Location:
Oslo, Norway

Organisation:
City of Oslo

Partner organisations:
Vibeke Rørholt

Beneficiary:
Children ages 6-13

Scale of proximity:
City, Neighbourhood

Built environment component:
Public space, Street

Links:

https://www.springwise.com/app-gamifies-street-design-gets-kids-involved/

https://www.theguardian.com/public-leaders-network/2016/sep/02/app-oslo-children-traffic-road-safety

Organisation
Region
Intervention Type
Dimensions
Scales of proximity
Design guide phases

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